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Norwich City Football Club - Custom Software

Norwich City football club was struggling with its hospitality plans, we sorted them out…

Norwich City Football Club is one of the largest and best known football clubs in East Anglia.

The Challenge

The football club provides corporate event packages for each football season for all home games. The hospitality package includes a meal before the game, a host for each table and seats for the match. Businesses purchase seats for the season to entertain key members of their company or guests.

Throughout the season the football club tries to ensure business members sit with different members and hosts for each game. With a season of 20 plus games the number of combinations is almost unfathomable, making it incredibly difficult for the club to work out manually.

The Solution

We spent some time getting to grips with the club’s existing process to understand the complexities and problems that arose. We then set out to create a software package to enable the football club to manage the seating for members in a user friendly way.

The software we produced allows staff to enter information easily about each business, the members and hosts for every event. It takes into account seating plans from previous games and any preferences regarding seating arrangements leading to a new plan for each match.

The End Result

The new system has been a big hit with the football club, saving staff a great deal of time and effort.

• Members are more likely to meet new people and have a better experience.
• Staff are able to focus their attention on the selling of tickets and other services, helping generate increased revenue.

 

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