Online Marketing and Search Engine Optimisation Services
Norwich, Norfolk
Just building a website will not guarantee its success. In order to help your web site achieve its aims and reach its intended audience WSCreative can help you develop an online advertising strategy. WSCreative works with clients in a number of ways to achieve this.
SEO (search engine optimisation)
The power of search engines cannot be ignored. Statistics tell us that up to 80% of people use a search engine as their first point of call when looking for information on the Internet. SEO can therfore give you a cost effective way of reaching your potential customers and driving additional traffic to your site.
Initially WSCreative will audit your site and the effectiveness of your current search engine promotion. Upon the completion of the audit WSCreative will provide a detailed breakdown of the work that will need to be done to improve the effectiveness and visibility of your site. Once an agreed plan is in place WSCreative will work with you in order to achieve the desired results and further improve your search engine traffic. The SEO undertaken is customised to suit each clients needs so that all requirements can be catered for.
PPC (pay per click)
Pay per click is the quickest way in which to promote your website and take advantage of the search engines dominance. PPC works because it provides you with visibility on all the major search engines these include Google, MSN, Yahoo, Ask Jeeves, AltaVista and Lycos.
PPC enables you to bid for keywords or search terms which can be words or phrases that are relevant to your business, for example; "furniture shops in Norwich". When a user searches for a particular word or phrase, the list of company links appear in a seperate area of the search results in order of bidding. You only pay if someone actually clicks on your link. WSCreative will work with you to develop a complete list of search terms which you think are most appropriate for your business. WSCreative will create ads based on these terms, create accounts with the relevant search engines and launch the campaign. WSCreative will constantly monitor and manage the progress of the campaign in order to provide maximum return on your investment and minimal cost to you per click.
banner advertising
Banner advertising is still used as an effective method of promoting both brand and product. It is most effectively used when targeting a specific market segment or for creating mass awareness.
WSCreative will design and manage the purchase of your banner advertising space to ensure your target audience is reached.
